Kodi Bokosi Losuta Limatanthauza Chiyani?

Kodi Chimachita Chiyani?Bokosi Losuta Kutanthauza chiyani?

Teremuyo "bokosi losuta"Zingamveke zachilendo kwa ambiri, koma zili ndi malo ofunika kwambiri m'makampani opanga fodya ndi chamba. Pamene chikhalidwe cha kusuta chikusintha ndipo mapangidwe a ma CD akusintha, tanthauzo la "bokosi losuta"" yakula kuti iphatikizepo matanthauzidwe osiyanasiyana. Mu blog iyi, tifufuza tanthauzo labokosi losuta, mbiri yake, udindo wa ma phukusi amakono a ndudu, ndi kufunika kowonjezereka kwa kukhazikika pakupanga mabokosi awa, makamaka ku North America ndi Europe.

Tanthauzo laBokosi Losuta

Pachimake pake, “bokosi losuta"Amatanthauza chidebe chomwe chimapangidwa kuti chizisungiramo zinthu zokhudzana ndi kusuta, monga ndudu, ndudu, kapena chamba. Mwachikhalidwe,mabokosi osutazakhala zikugwirizana ndi ma CD a ndudu, nthawi zambiri kuphatikizapo zinthu zolimba kuti ziteteze zomwe zili mkati mwake ku chinyezi ndi kuwonongeka. Mawuwa afalikiranso mpaka kuphatikizapo mitundu yatsopano ya ma CD ndi zowonjezera zokhudzana ndi kusuta.

Mwachitsanzo,bokosi losutaZingatanthauze maphukusi a ndudu zolimba omwe osuta ambiri amawadziwa bwino, kapena zingatanthauze maphukusi apadera a zinthu za chamba, zomwe nthawi zambiri zimakhala ndi zipinda ndi zomatira zosaphwanyidwa kuti zitsimikizire kuti malamulo ndi atsopano ndi otsatiridwa. Pamene makampani akukula, momwemonso mitundu ndi ntchito zamabokosi osuta.

Kusintha kwaMabokosi Ogulira Ndudu

Mabokosi opaka ndudu apita patsogolo kwambiri kuyambira kumayambiriro kwa zaka za m'ma 1900. Kale, ndudu zinkagulitsidwa m'mapepala ofewa kapena m'maiko ena. Mpaka pamene makampani monga Marlboro anayamba kutchuka, mabokosi olimba a ndudu anakhala chizindikiro cha zinthu zapamwamba komanso chitetezo cha zinthuzo. Bokosi lopindika la Marlboro, lomwe linayambitsidwa m'ma 1950, linasintha kwambiri ma paketi a ndudu popereka zinthu zabwino zosungira komanso mawonekedwe apamwamba. Kapangidwe kameneka sikunali kogwira ntchito kokha komanso kanathandiza kukhazikitsa dzina la kampani.

Kwa zaka makumi ambiri, ma phukusi a ndudu asintha kangapo, chifukwa cha kusintha kwa zipangizo, malamulo azaumoyo, komanso zomwe ogula amakonda. Masiku ano, mabokosi a ndudu nthawi zambiri amapangidwa ndi makatoni olimba, chitsulo, kapena zinthu zosawononga chilengedwe kuti zigwirizane ndi zosowa za anthu.

Zochitika Zamakono muKupaka Ndudu

M'misika yamakono, makamaka ku North America ndi Europe, njira zosungira ndudu zakhudzidwa kwambiri ndi zinthu zingapo: kukhazikika, kusintha kwa malamulo, ndi kudziwika kwa mtundu. Tiyeni tigawane izi:

Kukhazikika: Chimodzi mwa zinthu zofunika kwambiri pakuyika ndudu ndi kusintha kwa zinthu zosawononga chilengedwe. Ogula akuda nkhawa kwambiri ndi momwe zinthu zachilengedwe zingakhudzire chilengedwe, ndipo makampani akuyankha pogwiritsa ntchito mapepala obwezerezedwanso, inki yowola, komanso kuchepetsa kugwiritsa ntchito pulasitiki. Mwachitsanzo, ku Europe, malamulo okhudza kuyika pulasitiki akakamiza makampani kuti apange zinthu zatsopano ndi zinthu monga bolodi la mapepala kapena pulasitiki yopangidwa ndi zomera. Cholinga chake ndi kuchepetsa zinyalala pamene akusunga kulimba ndi kukongola kwa ma phukusiwo.

Machenjezo ndi Malamulo pa Zaumoyo: M'mayiko ambiri, ma CD a ndudu ali ndi malangizo okhwima okhudza machenjezo azaumoyo. Kukhazikitsidwa kwa malamulo osavuta osungira ndudu m'malo ngati Australia ndi madera ena a ku Europe kwapangitsa kuti anthu ambiri asamaone bwino ma CD a ndudu. M'malo mwake, ma CD tsopano akuyang'ana kwambiri popereka mauthenga oletsa kusuta fodya ndi machenjezo okhudza thanzi. Ngakhale kusinthaku, ma CD ngati Marlboro asintha njira zawo zotsatsira malonda kuti alimbikitse njira zina "zopanda kusuta", monga zinthu zotsukira ndudu.

Kapangidwe ndi ZatsopanoNgakhale pali zovuta zoyendetsera malamulo, makampani opanga ndudu amaikabe ndalama zambiri pakupanga zinthu zatsopano. Kuyika zinthu m'mabokosi akadali chimodzi mwa zinthu zochepa zomwe makampani amatha kusunga kusiyana kwa mitundu yawo. Mwachitsanzo, Marlboro yakhala ikugwiritsa ntchito njira yake yodziwika bwino yamitundu yofiira ndi yoyera kuti ipange chidziwitso ndi kutchuka. Makampani ena, monga Zhonghua ku China, amayang'ana kwambiri mitundu yagolide ndi mapangidwe apamwamba kuti akope msika wapamwamba.

Yang'anani kwambiri pa Marlboro ndi Zhonghua

Marlboro akadali mtsogoleri muphukusi la ndudupadziko lonse lapansi. Bokosi lake lodziwika bwino la flip-top ndi limodzi mwa mapangidwe odziwika bwino kwambiri mumakampani, ndipo mtunduwo wakhala ukusintha kuti ugwirizane ndi zomwe zikuchitika pamsika. Ku North America ndi Europe, ma CD a Marlboro asintha kukhala apamwamba kwambiri, ndipo posachedwapa, akuwonetsa kukhazikika. Kampaniyo yayesa zinthu zatsopano zomwe zimapereka zabwino zachilengedwe popanda kuwononga umphumphu wa phukusili.

Zhonghua, kampani yodziwika bwino ya ndudu ku China, imagwiritsa ntchito njira yosiyana. Mapaketi ake ndi ozama kwambiri pachikhalidwe cha ku China, pogwiritsa ntchito zizindikiro za chuma ndi kupambana, monga zojambula zagolide ndi mapangidwe ovuta. Ngakhale kuti imagwira ntchito makamaka pamsika waku China, Zhonghua yatchukanso m'misika yapadziko lonse lapansi komwe ndudu zapamwamba zimafunidwa. Kugwiritsa ntchito zipangizo zapamwamba komanso mapangidwe okongola kumathandiza kusiyanitsa kampaniyi ndi omwe akupikisana nawo.

Mabokosi Ogulira Ndudu mu Makampani Ogulitsa Chamba

Teremuyo "bokosi losuta"Sikungokhudza fodya wokha. M'zaka zaposachedwapa, makampani opanga chamba agwiritsa ntchito bokosi lawolawo lopangira ndudu, nthawi zambiri akuyang'ana kwambiri magwiridwe antchito ndi kutsatira miyezo yoyendetsera. Ku North America, chambabokosi losutaesayenera kutsatira malangizo okhwima okonzera zinthu omwe amaonetsetsa kuti ana ali otetezeka, kuti zinthu zikhale zatsopano, komanso kuti zinthu zisasokonezedwe.

Ku Europe, makampani opanga chamba akuchulukirachulukira, koma njira zogulira zinthu zikuyamba kutsanzira njira zomwezo. Makampani opanga zinthu akupanga mabokosi osalala, osavuta omwe amakopa ogula amakono omwe amaona kuti ndi osamala komanso abwino. Mabokosi amenewa nthawi zambiri amakhala ndi zipinda zomangira zinthu za chamba ndi zowonjezera, zomwe zimapangitsa kuti ogwiritsa ntchito azisangalala nazo.

Kukhazikika ndi Zatsopano Zamtsogolo

Kukhazikika kwa zinthu kukupitilira kukhala mphamvu yoyendetsera zinthu mtsogolobokosi losutaes, makamaka ku North America ndi ku Europe. Makampani opanga zinthu akufunafuna njira zochepetsera mpweya woipa pogwiritsa ntchito zinthu zomwe zingabwezeretsedwenso ndikuchotsa zinthu zomwe sizingawonongeke monga pulasitiki. Kusinthaku sikungokhudza ogula omwe amasamala za chilengedwe komanso kukugwirizana ndi malamulo okhwima okhudza chilengedwe omwe mayiko ambiri akukhazikitsa.

Chitsanzo chimodzi cha zatsopano m'derali ndi kukwera kwa zosefera za ndudu zomwe zimawonongeka komanso mapaketi obwezerezedwanso. Makampani akuyesanso mapangidwe omwe angagwiritsidwenso ntchito, zomwe zimapangitsa kuti mapaketiwo akhale ndi moyo wachiwiri pambuyo poti malonda agwiritsidwa ntchito. Izi zikuchulukirachulukira pamene kufunikira kwa zinthu zokhazikika kwa ogula kukuwonjezeka.

Mapeto

Pomaliza, mawu akuti “bokosi losuta"Angatanthauze zinthu zosiyanasiyana ndi mayankho opaka, kuyambira mabokosi achikhalidwe a ndudu mpaka ma paketi amakono a chamba. Pamene chikhalidwe cha kusuta chikupitirira kusintha, mapangidwe a ma paketi ndi zipangizo zomwe zimawathandiza akuchulukirachulukira. Makampani monga Marlboro ndi Zhonghua akutsogolera pamsika wawo, koma tsogolo la ma paketi a ndudu lidzapangidwa ndi kukhazikika ndi luso, makamaka ku North America ndi Europe.