Maluwa ndi okongola okha, ndipo maluwa nthawi zambiri ndi otchuka kwambiri, koma mitengo yawo imakhala ndi minga yoopsa. Phukusi lomwe lili pachithunzichi ndiye yankho labwino kwambiri pa vuto lalikululi.
Bokosi la maluwa la Fuliter, 6cm m'mimba mwake ndi 16cm kutalika, ndiye kukula kwa duwa limodzi.
Mu malonda ogulitsira, ngakhale kuti zinthu zamitundu ziyenera kulumikizidwa ndi zithunzi, mawu, mapangidwe, ndi zina zotero, kuti ziwonetse kusowa kwa kudziyimira pawokha. Chifukwa cha khalidwe lamphamvu la mtundu wokha, pali mphamvu yayikulu, kotero zithunzi, mawu, mapangidwe pa mtundu wa kudalira kwakukulu. Chifukwa chake, kusankha koyenera kwa mtundu mu malonda azinthu zogulitsa, mapangidwe opingasa kumasewera gawo lofunika kwambiri.
Monga momwe chithunzichi chikusonyezera, bokosi la maluwa lapangidwa ndi kasitomala wochokera ku United States of Fuliter Company. Nsalu yoyera yozungulira ndi kapangidwe ka silinda zimasankhidwa, ndipo chizindikiro cha njira yoyikira siliva chikugwirizana bwino. Pangani maluwawo kukhala owala komanso okongola, lolani mtengo wa katundu ukwere…
Kugwiritsa ntchito zithunzi ngati nkhani yaikulu pamwambapa ndi njira imodzi yodziwika bwino yopangira zizindikiro za malonda. Mwachitsanzo, mapiri, mitsinje, akasupe, mitengo, nyumba, maluwa, udzu, tizilombo, mbalame, zilombo, zifaniziro, chidebe, dzuwa, mwezi, nyenyezi, zifaniziro za geometric, zifaniziro zosasinthika, ndi zina zotero, zingagwiritsidwe ntchito ngati zizindikiro za logo mu gulu la malingaliro a kapangidwe. Makasitomala ena amapempha Fuliter kuti apange logo yosavuta. Ngati mulibe malingaliro, mungagwiritse ntchito zipangizo zomwe zili pamwambapa kuti mupange logo yothandiza nokha.
Makasitomala okhazikika a mabokosi amphatso a Fuliter amadziwa kuti ma phukusi apadera a kampani yake ndi apamwamba kwambiri. Cholinga cha banja lake ndi "kupangitsa kasitomala aliyense kuyamika ma phukusi omwe timapanga." Zikuoneka kuti kampani ya Fuliter ili ndi makasitomala ambiri obwerezabwereza komanso makasitomala ambiri.